An insanely trendy japanese influenced brand that is difficult to source here in the US is however exclusively Los Angeles based . Joyrich holds one basic concept close to heart. That is happiness, freedom and self-expression equal a rich and joy filled life. Founder Tom, launched the full range men’s and women’s label in Feb. 2008 with a “think outside the box” mentality. Exploring a unique L.A. meets Japan style, Joyrich met the world with an always fresh, forward thinking perspective.
Big Bang Wearing Joy Rich
G Dragon was first seen wearing Joyrich and has since championed the brand and his influence has fed down to his band members! Check out the Joyrich cardigan GD wore in thailand recently.
|G dragon wears Joyrich cardigan|
|Available now from karmaloop.com|
Then there were the promotional materials in which G-Dragon was wearing the pink leather jacket by Joyrich also know as chemical dye jacket.
|Pink leather JoyRich jacket|
|pink leather joyrich|
TOP also rocking a simple but damn bright and cool pink perforated Joyrich jacket.
SeungRi also wearing the blue biker style hoody!
|sueng ri in blue biker style hoody by joyrich|
The love affair with this brand isnt one sided – on the official Joyrich blog the founder has declared his admiration for G-dragon! and also stated that Big Bang are his favourite artists on his twitter account.
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